A cookie is a small file deployed on your browser by the website you are visiting. It allows the website to recognise your device, storing information on the hard drive to identify you as a unique user. Cookies enable the website to remember your actions and preferences, providing a more streamlined and personalised browsing experience. They play a crucial role in enhancing the functionality and performance of the website, making it more user-friendly. Rest assured, cookies are widely used across the internet and pose no harm to your device or system.

Pixels and web beacons are subtle technologies integrated into our website. Pixels, also known as tags, are invisible images or scripts embedded within the site’s pages. These tools interact with your browser, communicating with web servers to convey information regarding your engagement with our website. They often work in conjunction with cookies and other tracking mechanisms, playing a pivotal role in gathering insightful data about user interactions and site usage, allowing for a more refined and optimised user experience.

In a structured manner akin to recognised standards, we categorise and utilise cookies on our website to enhance and optimise your user experience. Adhering closely to guidelines such as those stipulated by the International Chamber of Commerce UK, we’ve systematically arranged our cookies into the following classes:

Each category serves a distinct and significant purpose in improving website functionality and user satisfaction.
Some cookies, known as 'Session Cookies,' are transient and remain active only for the duration of your visit, automatically erasing once you leave the website. In contrast, 'Persistent Cookies' have a more extended existence, remaining stored on your device until their predetermined expiration or manual deletion.

Predominantly, the cookies we use are first-party cookies, managed directly by us to improve your browsing experience on our website. However, there’s also the presence of 'Third-Party Cookies,' established and administered by third parties such as Google, Hotjar and Facebook. These cookies often come into play when our website incorporates elements from external websites, such as images, advertisements, or social media integrations.

What are they?

Essential cookies make sure our website works smoothly for you. They help keep your visit secure and enable you to move around the website freely.

How we use them?

What are they?

Performance cookies help our website run smoother and allow us to improve your experience. They don’t identify you personally but help us identify patterns of how the website is used.

How we use them?

What are they?

Functional cookies remember the choices you make, like your language or region, making your visit more personal.

How we use them?

What are they?

Analytical cookies help us understand how our website is performing. They track how you interact with the site, showing us what works well and what doesn’t.

How we use them?

What are they?

Third-party tracking cookies come from other websites' tools or widgets. They help those websites understand how you use their features.

How we use them?

You can modify your preferences at any time using this link: Change Consent or by clicking "Change Consent" in the footer.
You can also stop and delete cookies and similar technologies by setting up your browser not to accept them or by opting out.

Google Analytics

Our website utilises Google Analytics, a potent web analytics service furnished by Google. This service assists us in understanding how visitors engage with our website, enabling us to enhance the user experience continually.

For additional details, kindly visit: Google's Privacy & Terms and also see here.

Facebook Pixel

We incorporate the use of Facebook Pixel on our website, a tool that facilitates a more tailored and engaging user experience through customised content and advertisements. Facebook Pixel assists us in understanding the effectiveness of our content and advertisements by analysing user interactions on our site.

For more insightful information, you can visit: What Facebook Pixel is, Facebook Pixel’s Data Use Policy and Facebook’s Privacy Policy.